Beautiful underarms are a sign of inner beauty :D

Beautiful underarms are a sign of inner beauty :D

ask Dove - and their very successful marketing campaign.

How companies are scrambling to get on the socially progressive bandwagon.

some are crude and some are very subtle and quite impressive in hiding their hungry fangs trying to dip into ur purse.

crude
This ad thinks it promotes women empowerment - Heavy gold plated woman/bride with a proud expression - "I didnt choose my Husband but I can chose my jewellery" If it was being sarcastic, It would have been very funny. 

Mom! I dont want to get married, Mom takes daughter jewellery shopping, daughter is so excited about gold jewellery, she agrees to gets married.Aiyo no Its not trivializing women, this actually is supposed to  be women's empowerment.

Subtle ones which take you at first glance

Kellogs - All they are saying is - try to fit into the ideal of a slim woman defined by us, by  eating 3 bowls of corn shit each day! and for doing that u get the title of real empowered woman who has control of her life or  something like that. 

Dove - Dove actually makes some really sensible ads about women empowerment,  like dove run like a girl campaign which was all right, but what has that got to do with dove? They are just nice and promoting a social cause?  what dove really wants is for u to be beautiful overall, like by having beautiful under arms!!!! with 1/4 moisturiser in their deo to keep your under arms wriknkle free! They are trying NLP to make u associate Dove with the current it-thing social cause but Thats as superficial as beautiful underarms for you!

Advertisers are sly manipulative lowly worms.